Reduce barriers to makeup sales and
the shopping experience.
Try it now!
What is Foundera?
Foundera helps online makeup shoppers figure out what foundation shade to order.
How does it work?
Our Artificial Intelligence technology scans your face and matches you against thousands of products in 10 seconds. From selfie to shopping in lightning speed.
Why is it better than Findat*on
We are the most inclusive experience. You do not need to know what you use today to get matched. Foundera is beginner-friendly.
Do I really need this?
Yes! Consumers don’t want to buy unless they have the confidence to choose the correct shade. Swatches often don’t match the real-life shade. Foundera gives online shoppers confidence to buy.
is the new and inclusive way to buy foundation
We are not prescriptive. Instead of showing you one product, we give you multiple options. A shopping experience that revolves around you.
Most accurate & inclusive
We offer an experience that works for all skin tones with AI trained against diverse faces and skin types to ensure everyone can utilize this tool with confidence.
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