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Meet Joy

Joy is your AI Beauty Agent ensuring customer success

Automated Skin Tone Analysis • Product Recommendations • Sales

Foundera

70k+
Unique Faces in Training Data Set
98%
Color Matching Success Rate
12 Million
Color Matches Made (& Counting!)
Joy helps you sell products from brands including
Take your beauty brand to the next level with Joy
Imagine if you had a personal brand rep for each customer that answered, matched and offers VR in one click
Joy holds your customer’s hand from start to finish.
Joy can…
  • 🎨 Color match
  • 🤳Virtually match
  • 📲 Answer customer emails or texts
  • 💬 Instant chat in personal language
  • 📨 Instantly send emails and texts

The Joy Shopping Experience

Customer Acquisition

Bring Joy online in minutes. Setting up an account is easy and you'll get a single link that your customers can open to start their journey.

Personalized Product Matching

After Joy gets to know your customer via Q&A and a selfie or two, personalized product recommendations are delivered instantly.

Makeup Immersion

Joy also helps customers test out products with the virtual try-on feature, applying an AR filter to their appearance in real-time.

Chat, Checkout & Cheers!

Throughout their journey, Joy is with them every step of the way to answer questions, assisting with checkout, and much, much more!

Happy Customers

Customers who use Joy's fast and accurate skin tone analysis give recommended products higher ratings on average of up to 20%.

Expansive Catalog

10,000+ cosmetic products from 100+ top brands are ready to be color matched against and shopped for, with more added every day.

Actionable Data

Capitalize on rich data collection from your customers, gaining invaluable sales insights, organic product trends, and omnichannel demographics.

Makeup in Motion

From expediting the time between lead to close, to re-targeting past purchasers with relevant products, you'll move your makeup faster with Joy.

Testimonials

Customers have been shopping with bigger smiles and even bigger carts!

John Doe

Manager @ Sephora

My only complaint is that I wish I knew about Foundera sooner!

Jane Doe

Beauty Advisor @ Ulta

I heard about a skin tone matching app and had to try it out myself. Crazy accurate!

Jess Doe

Customer

Ready to Sell More & Stress Less?

30-Minute Demo • No Credit Card Required
Foundera © 2025
Joy™ is a smart AI Beauty Agent that helps beauty businesses manage every aspect of selling makeup to customers.