FOUNDERA APP SUITE

Plug-and-play

Designed for online beauty stores. Compatible with all platforms - including Shopify and WordPress

Foundera

Building a successful beauty brand is hard.
Consumer Education
75%
of consumers prefer an authentic human voice over a perfectly crafted brand message
Brand Loyalty
89%
of beauty shoppers switch brands after a single bad experience - CX is no longer optional
Customer Support
62%
of customers want to be able to engage with brands across multiple digital channels
...but what if there was a solution?
Introducing the Foundera App Suite

Essential Plugins for Online Beauty Stores

Powerful • Easy to install • Available Everywhere

Customer Knowledge Base

Get your data collection started within minutes, syncing any user data you'd like to collect with data from our entire app suite.

Color Matching

Instantly add color matching to your store - enabling customers to snap a picture of their face and get immediate skin tone and undertone results.

Virtual Try-On

Do your customers want to try before they buy? With this plugin, customers will be able to use their camera to see what they will look like with your makeup.

Beauty Agent

Answer customer questions with a personalized touch with a beauty agent that seamlessly integrates with the rest of the app suite.

70k+
Unique Faces in Training Data Set
98%
Color Matching Success Rate
12 Million
Color Matches Made (& Counting!)
Foundera helps you sell products from brands including

A beauty brand's best friend

The Foundera App Suite offers something for every brand, no matter how far along you are in your business journey. Collect data, connect with customers, and create meaningful experiences with our collection of simple yet powerful plugins.

Happy Customers

Customers who use Foundera's fast and accurate skin tone analysis give recommended products higher ratings on average of up to 20%.

Expansive Catalog

10,000+ cosmetic products from 100+ top brands are ready to be color matched against and shopped for, with more added every day.

Actionable Data

Capitalize on rich data collection from your customers, gaining invaluable sales insights, organic product trends, and omnichannel demographics.

Makeup in Motion

From expediting the time between lead to close, to re-targeting past purchasers with relevant products, you'll move your makeup faster with Foundera.

Testimonials

I loved using Foundera on our site. It really helped our customers find the right shades with ease. What surprised me was how simple it was to set up. We had it up and running, and helped people within hours.

Fadia S.

Owner @ Wingme Cosmetics

I was so happy to find something like Foundera - nothing I’ve tried before works this well. It gives me a solid starting point to help my customers find the right products, and that makes all the difference.

Brandon D.

Beauty Advisor @ Ulta

The lighting in-store isn’t great so guests have to walk outside to see if the shade matches. They have to walk through every lighting to make sure it's right. Foundera has helped a lot, especially when it’s busy and I have 10 people waiting.

Gwen D.

Manager @ Ulta

Ready to level up your beauty brand?

Foundera © 2025
Foundera App Suite is a collection of easy to use, yet powerful plugins for online beauty stores on any platform, including Shopify and WordPress.